Always-on platform enables communications leaders to understand how their brands appear in generative search, benchmark against competitors and identify opportunities to increase visibility in generative search results.

HOPKINS, Minn., Sept. 30, 2026 /PRNewswire/ — Brandpoint today announced the launch of Optimize360™, an always-on brand visibility platform that helps PR and marketing communications leaders understand how their brands are represented in AI-powered search, measure performance against competitors and identify actions to improve visibility with generative engine optimization (GEO).

As generative search increasingly shapes how consumers discover and evaluate information, brand visibility depends on more than owned digital channels. With nearly 60% of Google searches ending without a website visit, users are relying on AI Overviews and conversational assistants for answers. AI platforms and search engines often draw information from trusted editorial and third-party sources, making earned media and authoritative content critical drivers of brand visibility.

“As audiences increasingly turn to AI-powered search for answers, brands need a new approach to visibility that extends beyond search rankings and owned content,” said Lisa Jilek, CEO of Brandpoint. “Optimize360™ combines intelligence, strategic guidance and Brandpoint’s exclusive media network to help marketers and PR pros understand how their brand is represented in today’s search landscape, detect early competitive threats and take action to improve visibility.”

Built on Brandpoint’s unique foundation

Optimize360™ is powered by Brandpoint’s proprietary communications data, media relationships and infrastructure that connects content distribution, editorial coverage and GEO outcomes.

At the core of the platform is Brandpoint’s proprietary persona engine, which continuously learns each client’s industry, brand positioning and target audiences. The platform evaluates visibility across leading LLMs using more than 30,000 prompts a month per brand, providing insights into brand representation, competitive positioning and opportunities to strengthen brand visibility and GEO results.

Brand leaders can use the Brandpoint Optimize360™ platform to detect early competitive threats and content gaps, create data-informed content planning strategies, and drive business initiatives.

About Brandpoint

Brandpoint is a communications intelligence company helping brands to be discovered by audiences and AI-powered search experiences. For 30 years, Brandpoint has helped organizations build awareness through premium content placement, trusted publisher partnerships and earned media coverage. Today, Brandpoint Optimize360™ allows brands to monitor their visibility and make predictive and informed decisions to drive their MarCom efforts.

http://www.brandpoint.com

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SOURCE Brandpoint